THE HEALTH LEAGUE
know your stats
COPYWRITER
Anjanette Rochelle
Join the league and become the healthiest "family" in United States!
Many Gen X football fans track player stats, fantasy rankings, betting odds every week, etc., and many know more about their team’s statistics than their own heart health.
The Health League, backed by Novartis X ESPN —a “Starting Lineup” with family and friends and track their collective health score. Using a familiar sports-betting interface, preventative care becomes a competitive team sport. The most valuable stat? Verifying an LP(a) blood test, reframed as the ultimate defensive boost for your roster.
THE HEALTH LEAGUE
Team up your family and friends, give your team a name, earn points by taking the LP(A) test (big bonus), day-to-day health tracking, practice and sharing health practices, or even "betting" on other teams!
TIPS TO EARN EXTRA POINTS
Get free Lp(a) test at our tailgating popup and earn big boots for your team.
Teams can build their social presence by sharing wellness content and tips to earn points, climb the rankings, and claim a spot on the leaderboard.
TOP 5 HEALTHIEST TEAMS
During the league, the top 5 teams on the leaderboard will become official league ambassadors and be featured across promotional OOH campaigns.
At the end of the tournament, the final top 5 teams will earn tickets to the Super Bowl LX, while the year’s “Healthiest Team” will be spotlighted during the halftime show.