RADIO SHACK
make tech yours
For the Young Shits April competition, we were tasked with choosing and resurrecting a dying brand. The challenge: honor its roots while reimagining it for the modern world with a social-first, AI integrated campaign.
For us, the choice was clear. Nothing says mall-wandering nostalgia with tech-driven potential quite like Radio Shack. It’s time to bring back the Shack.
COPYWRITER:
Ben Gritton
We understand the world better when we can hold it in our hands. There’s something powerful about technology you can touch, take apart, and make your own. But today’s DIY community is fragmented and support is limited. Online shopping is slow, confusing, and unforgiving when you’re still learning.
Radio Shack is back as the home of the DIY tech revolution. With modern stores and interactive experiences, we’re rebuilding a deeper connection with tech. We’re inspiring the next generation to build what’s next.
Learn from Shack-ademy
You don't know where to start? Chat to Shack-ademy.
Then come to Radio Shack store, for in-person guidance
If you are busy, Radio Shack have plenty of online tutorials.
Monthly DIY challege
What we are asking from you? Keep your passion and don't give up!
How we do that? Each month, we’ll ask DIY-ers to “turn their broken tech into something useful”. Makers post their creations using #diyhertzsogood and the best entries get featured across our channels; and the inners earn in-store prizes and, more importantly, community cred.
Tinker with our Ads
New to tech DIY? Tinker with our ads and spark your curiosity!
