5-HOUR ENERGY
short king energy
COPYWRITERS:
Patrick McCarthy
Sean Keith McGraw
ART DIRECTORS:
Naomi Muuzic
Katrina Trinh
In a world where taller men are often given the spotlight, short kings sometimes need an extra boost to own their moment—both literally and figuratively. As the most portable and convenient energy shot on the market, 5-hour ENERGY wants to highlight that being small can be powerful. During Summer 2026, let’s prove that a short king’s confidence, charisma, and success matter more than height.
LIL WAYNE - OUR SHORT KING AMBASSADOR
To kick off Short King Summer 2026, 5-hour ENERGY is teaming up with none other than Lil Wayne — our official Short King Ambassador.
Lil Wayne is going to keep the summer going during his tour opening concert for Tha Carter VI with our short standing room only section! All men under 5’9” will be given front row access to the show so they can enjoy without having any height interruptions.
He’ll drop a remix of his iconic track “6 Foot 7 Foot,” reimagined as “5 Foot 7 Foot,” celebrating the confidence and charisma of Short Kings everywhere
STRAWBERRY SHORTCAKE - LTO FLAVOR
As part of the Short King Summer campaign, 5-hour ENERGY will launch a new limited-time flavor: Strawberry Shortcake. Not only is the flavor perfect for the sweet Short Kings in your life, the bottle will also come with a miniature wearable collectible crown on the cap—now that's putting the "king" in Short King!
BANG OUT THE BEAT - SOCIAL ENGAGEMENT
5-hour ENERGY will encourage people to showcase their Short King energy by participating in a rap challenge.
Participants will have 60 seconds to create a fun rap incorporating 5-hour ENERGY and post it on TikTok using the following hashtags: #5Foot7Foot #BangingOutBeats #5hourEnergy #ShortKingAnthem
The winners will get 5-hour ENERGY for life.
