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SKECHERS
comfy like a motha
A campaign to celebrate women and their impact in life and influence on style.
COPYWRITER
Armmoni Allen King
ART DIRECTOR:
Katrina Trinh
Skechers are considered the boring mom or grandma shoe in the sneaker community.
So we’re going to change the narrative by giving women the spotlight and highlight their impact on life and influence on style.
Skechers X Kith
Why KITH?
Streetwear and sneaker culture go hand and hand. Kith is known for its sneaker collabs and unexpected brand ambassadors like Steve Buscemi, Martin Scorsese, and even Jerry Seinfeld. Making a Skechers collab the perfect combo to shake the sneaker community to its core.
Pop Up Event
Everyone loves a good pop-up event and red carpet moment. Skechers x Kith will give customers the perfect opportunity to model their new kicks from the collab.
Store Posters
A Zine to Redefine What it Means to be a Motha
What the Media is Saying
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TUSHY
What story next? Tushy or 5-Hour Energy?
5-hour ENERGY
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