Tamagotchicks
go off the egg grid
COPYWRITER
Nick Rowley
A campaign to celebrate women and their impact in life and influence on style.
Skechers are considered the boring mom or grandma shoe in the sneaker community.
So we’re going to change the narrative by giving women the spotlight and highlight their impact on life and influence on style.
Skechers X Kith
Why Kith?
Streetwear and sneaker culture go hand and hand. Kith is known for its sneaker collabs and unexpected brand ambassadors like Steve Buscemi, Martin Scorsese, and even Jerry Seinfeld. Making a Skechers collab the perfect combo to shake the sneaker community to its core.
Everyone loves a good pop-up event and red carpet moment. Skechers x Kith will give customers the perfect opportunity to model their new kicks from the collab.
Store Posters
A Zine to Redefine What it Means to be a Motha
*** The illustrations used in this Zine were created with the assistance of Midjourney for the art direction proposal. If the idea is chosen, the illustration will be provided by selected illustrators/artists.
What the Media is Saying
5-hour ENERGY
What story next? 5-Hour Energy or Tushy?
