Ohio
only in Ohio
COPYWRITER:
Shawn Robbins
ART DIRECTOR:
Nikki Ledee
Katrina Trinh
We show you plenty of good offers that only exist in Ohio.
Over the years, Ohio has become the butt of endless jokes. A meme amongst friends. A place so cryptic and unknown that ideas of daily life fall short of reality.
Nestled amongst the great lakes, appalachian mountains, and prairies is the one place where you can have it all, in the last place you’d think to look. It’s time to invite people to see where life is simply better.
We show you all the good things. Only in Ohio.
WHAT DO WE HAVE IN OHIO?
We will start bragging benefits of Ohio life in bigger cities such as New York, Chicago, San Francisco, etc., through Guerilla Marketing
SURVIVING OHIO - A TIKTOK REALITY SHOW
Nothing better than an in-person experience, and Ohio is offering you to become our city citizen for a month.
Ohio will partner with Airbnb to host a TikTok Reality Show - Surviving Ohio, where the city will invite 10 content creators/influencers to spend a month exploring extraordinary life in our significant cities, such as Cincinnati, Cleveland, etc.
Just like other new citizens who have just come to Ohio, the contestants will explore the apartment seeking process, 9-5 culture, 5-9, and weekend experiences in Ohio cities.
Every Sunday, our TikTok account @OnlyinOHIO will release a new episode for each contestant. We are calling all viewers to vote for your favorite content. The winner, who received the most votes throughout the 4 episodes, will receive an all-inclusive trip anywhere in Ohio.
OFFER FROM OHIO
Throughout the airing time, Ohio offers pop-up life test tournaments by bringing local businesses that are highlighted in Surviving Ohio to bigger cities like Chicago or New York. So if you are lucky, you might find an Ohio coffee shop offering delicious coffee for only $3.50, a bakery offering 4-ounce cookies for only $5.00, or fill your gas with only $3.16/gallon.
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