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DUOLINGO

owl moving castle

COPYWRITER
Kelly Raleigh

ART DIRECTOR:
Katrina Trinh

Duo the Owl steals the Howl Moving Castle, and turn it into a pop-up theater to encourage fans to learn Japanese. 

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Duolingo is teaming up with legendary animation studio Ghibli to present Owl’s Moving Castle—a traveling theater inspired by Miyazaki’s beloved film Howl’s Moving Castle. The owl is bringing it to cities across the country to screen Ghibli classics in Japanese, so audiences can experience them exactly as they were meant to be heard.

 

No dubs. Just pure Ghibli magic. Because real fans know the magic is in the details.

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Learn Japanese with Duo the Owl

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The Ghiblish Dictionary

To tie the idea back to learning language, Duolingo also gives away these dictionaries during the pop-up theater.

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And More Conversations...

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How Fans will re-act?

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And the Media?

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Idea board

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