PROGRESSO
dinner for doers
COPYWRITER:
David Alston
For all the doers! Get all of your stuff done. We've got dinner covered.
New Packaging to Appeal to Doers
Doers have a lot on their minds at all times. Let's simplify their dinner choices. Other soup labels are noisy and littered with different combinations of colors. We’ll shift to a bright blue monochrome look with illustrations on the front that doesn’t leave consumers combing through text to find the flavor designation. Progresso will stand out on the shelf and be an easy choice for the doers.
We caught your eye—on purpose.
When night falls, our display comes alive — reaching the doers leaving offices or evening classes.
On busy streets and public transportation, we’re looking to grab students and commuters attention.
We will launch new packaging that matches the branding for each university to be more appeal to young students
The Endorsement
It only makes sense to partner with two of the biggest stars in the BIG 10. Jeremiah Smith and Juju Watkins have massive followings and represent what being a “Doer” is all about.
Social Extension
