VIRTUAL ADS TOWN
a roblox game
A game for emerging talent and laid-off creative to continue creative practice while waiting for next opportunities. Available Soon.
VIRTUAL AD TOWN: a persistent Roblox game that mimics the high-stakes, cutthroat environment of the global ad industry. It’s a live talent ecosystem where creatives complete real briefs, launch real spec work, and build their reputation through XP and creative data instead of a resume line.
HOW THE GAME WORKS
Figure out your specialty and join the clan that fits you best. The game currently has seven clans in total. Each clan works like a real company, where players can meet partners and mentors who share their specialty. Clans also help recruiters sort talent to find the right fit.
The main purpose of the game is to deliver the same fast-paced working environment as the ad industry, so the roles in the game reflect the roles in a real agency. There are three roles, or experiences: the Talent (the job hunters), the Leaders (the mentors), and the Recruiters/Client-side players.
Entry-level jobs are disappearing, and many creatives are being laid off. More than 18,000 jobs have been cut in the last 18 months at just three major advertising holding companies.
What alternatives could solve this problem?
Player index and Creative DNA reports are graded using advertising industry grading systems. All three roles have their own player data breakdown.
*** Note: the game is currently in development, and a test-play version will be available by the end of 2026.