DUOLINGO
owl moving castle
Duo the Owl steals the Howl Moving Castle, and turn it into a pop-up theater to encourage fans to learn Japanese.
COPYWRITER
Kelly Raleigh
ART DIRECTOR:
Katrina Trinh
Duolingo is teaming up with legendary animation studio Ghibli to present Owl’s Moving Castle—a traveling theater inspired by Miyazaki’s beloved film Howl’s Moving Castle.
Duo is bringing it to cities across the country to screen Ghibli classics in Japanese, so audiences can experience them exactly as they were meant to be heard.
No dubs. Just pure Ghibli magic. Because real fans know the magic is in the details.
the Owl Moving Castle
To inspire fans to learn Japanese, Duolingo and Studio Ghibli created Owl’s Moving Castle, a traveling movie theater.
Moving from city to city, it screened Ghibli classics in Japanese, giving fans a chance to experience the films exactly as they were meant to be experienced with subtitle support.
Each stop offered fully immersive screenings, exclusive Duolingo pocket dictionaries, and gave fans an unforgettable cultural experience. No dubs. Just pure Ghibli magic.
The art concept is inspired by the surrealist magical collage between the real world and the magic world.
The Ghiblish Dictionary
To tie the idea back to learning language, Duolingo also gives away these dictionaries during the pop-up theater.
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