Babbel
unlock a new fluency
COPYWRITER
Arielle deNeergaard
ART DIRECTOR:
Nikki Ledee
Katrina Trinh
A new way to support language learners in digital age.
Learning a language isn't about fluency or building your resume. It's about unlocking inside jokes, nuances, and unspoken cultural codes that celebrate the richness of new cultures and connection.
Babbel targets Gen Alpha and Z gamers, who live in a world ruled by technology, but crave authentic connection to unlock new versions of who they might become. However, as a language learner, they may stumble over words, forget how to respond, lack confidence, and lose their sense of personality when communicating in another language.
By teaching how people actually speak, not just textbook grammar, Babbel makes sure their personality travels with them.
BABBEL BOT
Babbel meets Gen Z and Gen Alpha gamers where they’re at and brings the lesson directly to them when they need it.
Introducing Babbel Bot — a convenient extension that can be installed through third-party platforms for games and streaming services. The Bot provides instant lessons to enhance the vibes of your chat or dialogue, which will be saved to your Babbel account for future reference.
PEOPLE-POWERED. BOT-ASSISTED.
Babbel Bot isn’t just powered by AI, it’s backed by people. Through a partnership with Merriam-Webster’s Research & Development team. Together, we built a global slang database that captures how Gen Z and Gen Alpha actually talk, across multiple languages. Babbel Bot taps into this database in real time to support the instant chat lessons it provides.
BABBLE X FORTNITE INTERNATIONAL PRO AM
Babbel has partnered with Fortnite for an international Pro-Am tournament, highlighting the best moments to enjoy the game with your mates across the world.
DUO SPOTLIGHT
The Duo Spotlight features the duo of a top streamer with a pro player from 2 different countries and highlights the fun of being paired up across the regions. Babbel will also twist “word of the moment” into different languages to honor the best moment of players based on their native language.
SPONSORED PLAYLIST FOR GAMER
To extend the experience beyond the tournament, Babbel will sponsor Spotify playlists. The playlists becomes a global soundtrack for gamers—fueling focus, flow, and fun—while reinforcing Babbel’s mission to make language as natural a part of play as the game itself.
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